Email marketing is the preferred method of communication for most consumers, and it’s a great way to communicate important information. While blogs, social media posts, and video content are all highly effective, email serves as your vehicle headed straight to your potential patients. While proven effective, an email marketing campaign needs to be done right.
If you haven’t seen a great enough return from your email list, your email marketers may need to rethink their strategy and approach for future emails. There are some common mistakes that you and your medical spa should avoid ensuring your efforts and marketing strategy are successful.
Sending too many emails is a nuisance
It’s easy to blast all your email subscribers with just one click. But if you do this often, people will get annoyed at being bombarded with so many emails. If you want to make sure that your messages don’t go unnoticed, only send emails that provide real value and interest. This can be helped by segmenting your email marketing list to only target those who are relevant to the content in your e-mail. Irrelevant e-mails are more easily perceived as too many and are a quick way to get somebody to unsubscribe.
Your email marketing subject doesn’t garner interest
Potential clients won’t open your emails unless they know what you have to say. So be sure to include a compelling subject line in each of your messages when strategizing your email marketing campaign. For example, if you’re sending an informational email, then keep it short and sweet. Conversely, if you’ve got something fun or entertaining to share, make sure to add a catchy title that makes them want to read on.
Your headlines need to inspire curiosity and are arguably the most important component of a successful email marketing campaign. Remember, the first challenge is getting people to open them.
Once they do, you’ll want to grab their attention and encourage them to continue reading. Your headline should be clear and concise, but also interesting enough to pique someone’s curiosity.
There’s no value being offered
There is a transactional part that needs to be addressed in your email marketing strategy. There must be something of value offered to your potential customers in exchange for their time and attention. You could offer free information about a new product, a discount special, or even a chance to win a prize. The key here is to find a unique offering that gives value to your audience.
When signing up for a newsletter, patients expect this to come with value and benefit in exchange for their email address. The same goes for any other type of message you plan to send out. It’s not enough to ask them to sign up; you must give them value in return before they lose interest.
You’re using the wrong visuals
Images are powerful tools when used correctly. They can help draw attention to certain parts of your email, which helps increase engagement. However, there are several ways in which you can misuse images. One of these is to use them excessively.
Too many images can overwhelm your reader, making it difficult to focus on the text. Another mistake is to use images that aren’t related to the content. Best practices for email marketing include using images that complement the copy and help support its points is crucial in retaining attention. The last thing you want is to confuse your readers. Make sure that your images are clean and professional looking.
Be personable
Consumers are more aware than ever, and this means they are expecting more from brands. Email marketing content needs to come across in a friendly tone that avoids sounding overtly like an advertisement or sales pitch.
Think of your copy as a conversation with your prospective and current clients. Personalization is another great tool to use to create a better subscriber experience in email marketing. Use their names and addresses to personalize your messages and let them feel like part of the brand. This way, they’ll be much less likely to delete your emails without having read them. Not to mention, this will keep you out of the spam folders.
The Bottom Line
Email marketing doesn’t have to be hard. With a few simple tweaks, you can ensure that your messages get opened and read by your recipients. By following these tips, you’ll be able to craft effective email marketing campaigns that get results. Getting the best results from your email marketing efforts means considering all aspects of your campaign. From the design to the copy, to the delivery method, everything matters. With the right strategy implemented, you’ll engage your audience, build trust, and ultimately drive conversions.
Contact SalesMD today and we’ll help you on the path to success!
